Marketing has evolved dramatically over the past few years, and companies can no longer ignore the advances in this industry. However, there are a few easy ways that you can integrate digital marketing into your company’s digital channels.
Video has been the driving force for engagement over the past few years, with YouTube having over one billion users, almost one-third of total internet users. Thus, companies should embrace the power of video, for getting your message across to customers. Additionally, videos don’t have to be professionally made and can be easily shot on a smartphone with a few pieces of equipment. LinkedIn has created the function for native video, which is a huge step for the B2B market as professionals can now create and share videos.
Social media is a fantastic way for companies to connect with their customers and to improve brand awareness. Additionally, social media generates a huge amount of data about your customers in real time, ensuring that you can gain a wealth of information about your customers. However, it still gives you the opportunity to enrich relationships with your clients. By investing some time in social media, you can generate higher converting leads and increase website traffic to your website.
By utilising content marketing, it is one of the easiest way to educate your customers throughout the sales cycle. The content should be targeted and informing customers around a topic, and have a call to action – this is the easiest way for customers to start engaging with your company. Additionally, this is a great lead generator, and by linking up your sales and marketing teams, you can ensure that you can capture leads who are engaging with your content and have the sales team follow them up.
Google has announced that it is now more mobile searches than desktop searches, showcasing that people are now more active on mobile than desktop. Thus, it has never been as important to ensure that your websites deliver a great experience on mobile applications.
Marketing automation has impacted the whole marketing funnel, as nearly all aspects can be automated. Automation gives marketers the chance to automate tasks that would have wasted time, and instead focus on tasks that will improve their marketing. Thus, it streamlines marketing processes and activities. By using a system that integrates all of these activities together you can ensure that you make the marketing funnel as effective as possible.
By implementing this tactics into your company, you can ensure that you increase your engagement over digital channels. As people no longer ‘’go online,’’ they live online – there has never been a more appropriate time to start introducing digital to your company’s processes.
Here at HMC, we know digital and have experience in business growth strategies. By trusting us to take care of the developing your business, you can spend more time actually selling. Here is a few ways that we have created visible results for our clients:
If you want more information or help with your sales, don't hesitate to get in contact with the team here at HMC Global. Email - firstname.lastname@example.org