The Importance of Quality in Sales

Everyone in the business world should understand the importance of good sales techniques as this is a vital way to successfully close sales techniques. What does quality sales mean? It means that you solve problems for your clients. Thus, it is at the core of a strong relationship between you and your clients.

If you are a business owner, you need to ensure that you have trained your staff effectively and they understand good sales practice, as this will ensure successful business between your company and clients. By encouraging your employees and offering feedback you can give them the insight they need to fix their wrong doings and how to fix them. As clients want to work with salespeople they can trust, here are a few tips on how to improve your sales techniques:



In sales it is essential not to pester your clients, especially with the same information. Any company will hire your company, if you add value and solve their business problems. Thus, if they are saying no, review your offering before contacting them again. By having determination, you want to improve your selling technique and give the client the right information. You want to constantly upskill and improve yourself to ensure that every time you speak with a client you are smoother in your delivery. A quality sales person will be determined to be knowledgeable about their product offering and will knew everything about their industry and competitors, in order entice closing deals.



In sales it is not just about pitching to clients and assuming they will purchase at the end, it is understanding their wants and needs. As a sales professional, you need to ask questions and alter your offering to suit their answers, by sharing valuable information you can ensure that you increase your cliental. By preparing for each client and incorporating key questions you can ensure that you are able to customize your pitch and be of high quality to your clients. Successful sales is the understand of your individual customers key needs and by asking questions and utilising that information by altering your pitch, it will lead to more high quality sales and referrals from clients.



Using empathy will lead to more sales. When you put yourself in the customers shoes, as this will show that you understand your clients worry. Ask your customers are they worried about the problem and show that your company can solve this issue they are facing, by having this approach you can ensure that you close more deals and gain referrals as your clients will understand your focus is on their problems.



Salespeople are problem solvers, as this is a key element of the sales process. However, remember that your client may not tell you directly the problems that they face, so you must be clever in how you ask questions to weave this out. Hold off on selling until you have spent enough time discovering what your client’s problems are, and once confidence you can solve it make the sale. However, don’t state the problems back to your client, offer the solution instead, as the customer wants to understand how you intend to help them and why they should invest in your company.


Emotional Leverage can be extremely risky for sales people to use when interacting with clients. As most bad sales people use this as a way to influence their client and leave them feeling cheated. This is not a feeling you want a client to have when engaging with your company. However, it is the understanding that every sales transaction will have an emotional impact on the client. By utilising emotional leverage, you can make this decision easier for the client. Thus, by asking questions and interpreting their answers and body language, you can offer valuable solutions and put your client at ease.

Overall, it is essential to understand the importance of quality in sales. By offering quality to your clients, by understanding their needs, asking questions and offering solutions to their problems, you can guarantee that they will have longevity with your company. Additionally, they will be able to promote your offering to their networks, if you solve a problem they are facing. However, it is vital to remember that quality is value, and by being a salesperson who tailors and customises your pitch to every client you will be much more successful in closing deals.


Here at HMC, we have a years’ of experience in helping SME’s with their sales and marketing or business development. Trust us to sort your challenges while you spend more time selling.

To find out more contact Nial Borthisle, Head of Corporate Sales on


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